Legal Information

2.1 Agreement to terms

By accessing or using our websites, subdomains (including limitless.life101.app), or apps, you agree to these Terms. If you do not agree, do not use the Services.

2.2 Accounts

You must provide accurate information, keep credentials secure, and notify us of unauthorized use. We may suspend or terminate accounts that breach these Terms.

2.3 Intellectual property

All content, code, designs, training materials, recipes, data models, and trademarks are owned by or licensed to 101 Life Ltd. You receive a limited, revocable, non‑transferable right to access the Services for personal use. You may not copy, distribute, modify, reverse‑engineer, or create derivative works without our written permission.

2.4 User content

If you upload content, you retain ownership but grant us a worldwide, royalty‑free license to host, store, reproduce, and display it to operate the Services. You warrant you have rights to submit it and that it does not infringe others' rights.

2.5 Prohibited conduct

You will not:

• Use the Services unlawfully or for illegal content.
• Harass, abuse, or harm others; incite violence; post defamatory, obscene, or hateful material.
• Attempt to access others' data or bypass security.
• Interfere with or disrupt the Services or servers.
• Use bots/scrapers without consent.

2.6 Third‑party links

We are not responsible for external sites or resources.

2.7 Disclaimers

The Services are provided "as is" and "as available." We do not guarantee specific results, availability, or error‑free operation.

2.8 Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, punitive, or consequential damages. Our aggregate liability for claims relating to the Services is limited to the amounts you paid to us in the 12 months preceding the claim (or £100 if none).

2.9 Indemnity

You agree to indemnify us against claims arising from your breach of these Terms or misuse of the Services.

2.10 Termination

We may suspend or terminate access for any breach. You may stop using the Services at any time.

2.11 Governing law & jurisdiction

These Terms are governed by the laws of England and Wales. Non‑exclusive jurisdiction applies to the courts of England and Wales. If you reside outside the UK, you retain any non‑waivable consumer rights under your local law.

2.12 Changes to terms

We may update these Terms; material changes will be notified via the site/app.

3.1 Services

We provide coaching, courses, analytics, and tools as described at purchase/onboarding. Delivery may include live calls, group messaging, in‑app content, and personalized feedback.

3.2 Health & suitability

Coaching is educational and informational. It is not medical care. You must consult a qualified clinician before making changes to fasting, nutrition, training, or supplementation, particularly if you have existing conditions, are pregnant/breastfeeding, or take medication.

3.3 Client responsibilities

• Provide accurate information in onboarding/check‑ins.
• Follow safety instructions and train responsibly.
• Respect group rules and confidentiality.
• Use the app/platforms as intended.
• Do not share your license or materials externally.

3.4 Coaching deliverables

Deliverables vary by program (e.g., number of sessions, response windows, community access). We aim to deliver within published timelines, but timing can vary based on your participation and data completeness.

3.5 Payments, renewals & refunds

Fees are due upfront unless specified. Subscriptions renew automatically until cancelled. Refunds follow the specific offer terms at purchase. Chargebacks for valid services may be disputed; unpaid balances may suspend access.

3.6 Rescheduling & cancellations

Please give reasonable notice to reschedule 1:1s. Missed sessions without notice may be forfeited per program rules.

3.7 Results disclaimer

Results vary by individual (genetics, adherence, context). We do not guarantee specific outcomes.

3.8 IP & license

All program materials, templates, prompts, and software remain our IP. You receive a personal, non‑transferable license for your own use during your program term.

3.9 Confidentiality

We treat non‑public client information as confidential and use it only to deliver Services, except where disclosure is required by law or safety concerns.

3.10 Data & AI

We process your personal data under our Privacy Policy and AI Consent. We may use AI tools to analyze anonymized program inputs and generate insights.

3.11 Term & termination

Your program term starts on purchase/activation. We may end access for breach, safety, or non‑payment. Sections on IP, confidentiality, limitations, and dispute resolution survive termination.

3.12 Consumer rights (UK/EU)

If you are a consumer purchasing online, you may have a 14‑day cooling‑off period unless you ask us to start digital content/services immediately, in which case you acknowledge the cooling‑off right may be lost once full performance begins.

3.13 Limitation of liability

Our aggregate liability under this Coaching Agreement is limited to the fees paid in the 12 months before the claim (or £100 if none), except where not permitted by law (e.g., death/personal injury caused by negligence, fraud).

3.14 Governing law & jurisdiction

England and Wales law; non‑exclusive jurisdiction in England and Wales; non‑waivable local consumer rights preserved.

General Disclaimer

IMPORTANT: The information, coaching, programs, content, and tools provided by 101 Life Ltd (trading as Life 101, Fasting 101, and Limitless) are for educational and informational purposes only. They are not intended to replace professional medical advice, diagnosis, or treatment.

Medical Consultation Required

Before starting any fasting protocol, dietary changes, exercise program, or lifestyle modification recommended through our Services, you must consult with a qualified healthcare professional, especially if you:

• Have any existing medical conditions
• Are taking any medications
• Are pregnant or breastfeeding
• Have a history of eating disorders
• Are under 18 years of age
• Have diabetes or blood sugar issues
• Have cardiovascular conditions

No Medical Advice

Our coaches are not medical doctors, registered dietitians, or licensed healthcare providers unless explicitly stated. Any suggestions, recommendations, or guidance provided are based on general wellness principles and should not be considered medical advice.

Individual Results May Vary

Results from our programs vary significantly between individuals based on factors including but not limited to genetics, adherence to protocols, existing health conditions, lifestyle factors, and individual circumstances. We make no guarantees about specific outcomes.

Assumption of Risk

By using our Services, you acknowledge and assume all risks associated with following any recommendations, protocols, or programs provided. You are solely responsible for your health and safety.

Emergency Situations

If you experience any adverse health effects, discomfort, or medical emergency while following our programs, discontinue immediately and seek appropriate medical attention. Always prioritize your health and safety over any program requirements.

What are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and analyzing how you use our site.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly, including login sessions and security features.
• Analytics Cookies: Help us understand how visitors use our site through Google Analytics and similar tools.
• Functional Cookies: Remember your preferences and settings to enhance your experience.
• Marketing Cookies: Used to track visitors across websites to display relevant advertisements.

Third-Party Cookies

We may use third-party services that set their own cookies, including:

• Google Analytics for website analytics
• Facebook Pixel for marketing attribution
• Stripe for payment processing

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Consent

By continuing to use our website, you consent to our use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your browser settings.

Purpose of This Document

This document is designed to help potential clients (CEOs, founders, directors and business owners) clearly understand:

• What the Limitless programme is
• How it is used for business performance and wellbeing
• Why it is commonly treated as a legitimate business expense in the UK
• How it aligns with HMRC guidance when implemented correctly

This can be shared by setters, sales teams, or advisors when explaining the programme to prospective clients.

Important note: This document is informational and does not replace advice from an accountant or HMRC. Clients should always confirm their own tax position with a qualified professional.

What Is Limitless?

Limitless is an executive performance and wellbeing coaching programme designed for high-performing CEOs, founders and business owners. The programme supports individuals in operating at a higher level in their business by improving:

• Productivity and focus
• Stress management and burnout prevention
• Mental resilience and emotional regulation
• Decision-making clarity
• Energy, stamina and consistency
• Sustainable performance habits

Limitless integrates mental, physical and lifestyle strategies specifically to enhance the client's ability to lead, operate and perform within their business.

Who Limitless Is Designed For

• Company directors
• CEOs and founders
• Business owners
• Senior leaders
• Entrepreneurs with high responsibility and cognitive load

It is not positioned as general life coaching or personal lifestyle coaching, but as executive performance and resilience support.

How Limitless Relates Directly to Business Performance

1. Productivity & Cognitive Performance

• Improved focus and attention
• Better time and energy management
• Reduced decision fatigue
• Improved execution consistency

2. Stress Management & Burnout Prevention

• Reducing chronic stress that impairs leadership
• Preventing burnout-related downtime
• Improving emotional regulation under pressure

3. Mental Health & Resilience

• Supporting psychological wellbeing
• Improving coping strategies for high-pressure environments
• Maintaining clarity during growth, uncertainty or scale

4. Physical Health (Work-Capacity Focused)

• Supporting energy levels and stamina for work demands
• Improving sleep, recovery and consistency
• Enhancing capacity to handle long working hours or cognitive strain

All physical and lifestyle elements are included solely to support work performance and operational effectiveness.

UK Tax Position - High-Level Overview

In the UK, HMRC allows certain coaching and wellbeing services to be treated as business expenses when their primary purpose is business-related. Limitless typically falls under one or more of the following HMRC-recognised categories:

• Business / Executive Coaching: Coaching that improves leadership effectiveness, productivity, decision-making or operational capability is generally considered an allowable business expense.
• Training & Development: Skills and capacity development that support the running of the business can be deductible.
• Welfare & Wellbeing Support: Support aimed at managing stress, preventing burnout and maintaining mental health for work purposes is commonly accepted.

Addressing the Mixed Nature of Wellbeing Coaching

It is normal and expected that effective executive coaching blends:

• Mental health
• Stress management
• Physical health
• Lifestyle habits
• Productivity systems

HMRC does not require services to be purely business-only. The key test is the primary purpose of the programme. If the primary purpose is improving ability to run the business, enhancing leadership performance, maintaining work capacity, or preventing performance decline due to stress or burnout, then the programme can still be treated as business-related even if multiple wellbeing elements are included.

What Limitless Is NOT

To remain compliant, Limitless is not positioned as:

• General life coaching
• Weight loss or aesthetic fitness coaching
• Relationship coaching
• Personal lifestyle enhancement unrelated to work
• Leisure or recreational activity

All elements are framed through the lens of business performance and operational sustainability.

Recommended Positioning Language (For Clients)

When discussing Limitless with accountants or advisors, clients may describe it as:

"Executive performance, resilience and wellbeing coaching designed to improve productivity, decision-making, stress management and the ability to operate effectively as a business owner/director."

Invoicing & Documentation (Best Practice)

Invoices and programme descriptions typically reference:

• Executive performance coaching
• Director resilience and productivity support
• Business wellbeing and stress management
• Leadership performance optimisation

This aligns the service clearly with business objectives.

Summary for Potential Clients

• Limitless is designed specifically for CEOs, founders and business owners
• It directly supports business performance, resilience and productivity
• It integrates physical, mental and lifestyle strategies to enhance work capacity
• When used for business purposes, it is commonly treated as a legitimate business expense
• Final tax treatment should always be confirmed with the client's accountant

Final Note

Limitless exists to help high-performing individuals stay mentally sharp, resilient, productive and capable of leading their businesses sustainably. This positioning is intentional and aligned with how executive coaching and wellbeing support is commonly structured within UK businesses.